Branding is one of the key aspects of any successful company. A creative agency in India works to develop a brand’s image, increase customer loyalty, and provide digital solutions with a touch of creativity. You should work with agencies that have a history of delivering results and they can show you some case studies of old projects.
Best creative agencies in India work with their clients to understand their goals, target audience, demographics, and the brand. When you meet a creative agency, your brand will be at its inception. After the meeting, they will provide you with a strategy and give your brand a new face. They will be responsible for developing creative strategies and crafting new campaigns.
What does a Creative Branding Agency do?
The best creative agencies in India provide a range of services that make them the top choice for brands. Here are some of them.
1. Advertising
Most businesses are not interested in doing their advertising in house and that is why they hire specialists near their location. A business settled in Delhi NCR will probably hire a creative agency in Delhi NCR to roll out advertisements for them and create brand centric campaigns. You cannot aim blindly and that is what differentiates a creative agency from a vague media agency. Creative agencies will commit a thorough research on your brand, audience, and then create a thorough plan.
2. Consulting
The best creative agencies in India also provide consulting services where they pitch in to help you during a troubling time. You may be going through a rough patch and not understand why your business is not seeing enough sales. Businesses call on for the expertise of creative agencies during different times. It can be for brainstorming, finding new markets, and figuring ways to lower costs.
3. Design
Big brands don’t like stagnation and that is why they change their look after some time. When businesses are looking to change their look, they trust a creative agency with a team of expert designers to do the job for them.
4. Digital
Other than marketing and design services, the best creative agencies in India also add technical expertise to their list of services. Even smart entrepreneurs can get intimidated by tech and that is why they are always looking to outsource their technical needs to other agencies. Many creative agencies take this opportunity to provide digital services.
Factors to consider when choosing a branding agency?
You have to consider many important factors while choosing a creative agency.
1. Portfolio & Expertise
Check the agency’s portfolio, their past projects, and assess the quality of their work to see if you will be a good fit for the future. Look for project examples that would make you proud if it had been your brand. Hire a creative branding agency in India which has a rich portfolio and diverse experience.
2. Testimonials
Review the agency’s testimonials to learn about their working process and gain insights into their reputation and how they manage clients. Do not finalize on a creative agency without reading testimonials. It is important to read them because they give you an insight into the agency’s professionalism, culture, skills, communication process, and the ability to deliver results.
3. Workplace Culture
It is important to work with an agency that has a rich culture at work place and their workplace culture and values should be similar to yours. Having a similar culture and transparency leads you to form a rapport with the team and work to create results.
4. Pricing
First thing you need to do is create a budget for your brand that is realistic. Remember that many agencies are vying for your offer but to have a successful long term collaboration agencies need a good budget. Any random creative agency in Delhi NCR that is providing you low prices may not be good for your brand in the long run. Create a realistic budget and then get quotes from agencies. Also ask them which services will be included in the plan.
5. Transparency
Evaluate the agency’s communication process and ask them how the collaboration will go ahead as you move forward. Each agency has a communication process and they use certain tools to ensure that everyone is aligned. You should work with a branding company that is transparent in their communication efforts.
Why Work with the IAM Group of Companies?
IAM Group of Companies is a leading creative agency in India. We have worked with top brands like Asian Paints, Wahter, Sheetal Tanks, and more. Our process is to sit with the clients, understand their needs and then conduct our research to understand their target audience.
Once we perfect the research, our content team creates a strategy which will work for your brand. Different teams work together to ensure that the best comes out of your brand.
We don’t believe in keeping our customers in isolation and that is why you can communicate your problems with one of our client solutions executives. The main goal is to provide creative solutions for your brand.