A few decades ago you wouldn’t have imagined getting access to millions of viewers without running an ad on TV. However, today with the power of the internet you can get access to people who use streaming platforms. A lot of viewers are getting hooked to streaming platforms like Hotstar. This is the main reason marketers have started paying attention to this platform for promoting their products. When it comes to OTT ad pricing, advertisers have a lot of options. You can choose cost per mille, cost per view, cost per hour, cost per engagement, and other options. You have many options as there are multiple OTT services in India. 

Benefits of advertising with OTT services in India 

1. OTT ads are less disruptive

The benefit that OTT ads have is that the viewer knows how long they will last. Plus, the advertisers can create ads that can be integrated with the show that they are watching. This makes the ad experience less disruptive and leads to higher engagement. When people watch a show, they are most likely to be binge-watching. So your ad can target the same person multiple times. This increases the chance of a conversion. 

2. Personalized ads

OTT enables businesses to alter their ads. You can make a personalized reference to your potential customers through your advertisement content. Many OTT services in India are already using personalized ads. 

3. OTT ads can target hard-to-reach consumers

Instead of creating a blanket TV ad that you hope reaches everyone. OTT ads can help you create a precision-based advertising strategy. Now you can reach potential customers whom you couldn’t reach with TV advertisements. A large number of millennials and GenZ audiences no longer watch television programs. Instead they stream OTT shows and you can target them with the help of a perfectly crafted OTT ad.

4. OTT ads have better data-tracking capabilities

OTT ads use pixel-based tracking. This helps OTT advertisers understand which user saw an ad and took action. Such data is invaluable in the long run and it helps advertisers understand if their ads are working. They can understand the viewer’s reaction and work on creating an ad that works. No wonder that most advertisers are collaborating with OTT services in India. 

5. OTT platforms allow you to negotiate directlyWhile a lot of OTT platforms offer programmatic advertising. You also have the option to negotiate directly with the best OTT services in India. By negotiating directly with these OTT brands, you can remove the limitation over who sees your ad. Programmatic buying often has restrictions like browsing history and age. Negotiating with brands lets them choose the best shows and platforms for the ads. This allows them to choose the right time and show for your ad. This sort of direct negotiation leads the way for better targeting and results. Instead of relying on computers to buy your ad space, you can negotiate directly with OTT platform owners. Sometimes a little bit of human touch can lead to better results.