Marketers are becoming skeptical about television advertising because of the rise of OTT platforms and other digital promotion channels. However, television viewership in India measured an average minute audience of approximately 1.5 trillion in 2023. Despite a slight dig in viewership, television continues to be the country’s largest medium, reaching more than 200 million viewers. In 2024 if you have the budget for a big marketing campaign, you should definitely consider choosing TV advertising in Gurgaon.
What is TV advertising?
Advertisers book slots for the promotion of a product or service through commercials that are broadcasted on television channels during a television program. If you want to make your brand big, then you cannot miss out on this platform. You should work with TV advertising and make it a part of your overall marketing strategy. To get the best results you should choose an agency that is the best in TV advertising in Gurgaon.
What do advertisers expect from TV advertising?
When advertisers choose tv advertising, they are looking to reach a wide range of audience. Expectations are usually high and they are looking to reach significant audiences and increase exposure.
With an increase in different digital and OTT platforms, they are looking for a cross-platform solution that engages the audience. Secondly, they are also looking to target more than one segment at a time, depending on the size of the individual audience. This is the main benefit of TV advertising, you can target multiple segments at a time with one single ad!
Factors to consider while choosing the best TV advertising company in Gurgaon
If you want to do TV advertising in Gurgaon, then you have to think about different factors before picking one TV advertising company. Here are a few of the factors you should consider:
- Expertise: A TV advertising agency’s expertise are a critical factor that you should consider before finalizing a contract. Look for a TV advertising agency in Gurgaon that has more than 5 years of experience in delivering effective TV advertising campaigns. If you are looking for their experience, you should focus on the numbers and results.
- Client Testimonials: One of the most important things for potential clients is the experience that an agency has provided to their old customers. If they do not see positive client testimonials, they are less likely to go forward with a contract. You should look for an agency that can provide you with positive testimonials and case studies of their previous TV advertising campaigns.
- Flexibility: In an ideal world, you would have all the budget you need for your TV advertising campaign in Gurgaon. However, in the real world marketing teams have budget constraints and they have to play with what they get.
You should select an agency that can get you good results while working with a realistic budget. On the other hand, it is also your responsibility to openly communicate your budget constraints to avoid any unexpected problems.
- Result-Oriented Approach: You should work with a TV advertising agency in Gurgaon that is focused on results. They should have a clear understanding of how you measure success. When it comes to KPIs, you and the agency should be on the same page. Look for marketing companies that prioritize data-driven decision making, analytics, and optimization.
- A strong focus on digital advertising: While TV advertising in Gurgaon is still alive, you should only partner with a marketing company that can give you the best of both worlds. You can elevate your TV ad by promoting it on digital platforms!
IAM Group of Companies excels at TV advertising in Gurgaon because they have a result-driven approach and they integrate their digital marketing expertise with TV advertising.