Gurgaon is quickly becoming one of the major commerce hubs of India. Businesses can thrive here but to beat the fierce competition, you need the help of a video production agency.
A lot of different agencies are competing with each other, and all of them say that they are the best. Who should you believe? How to pick the right video content production agency?
You can make your decision based on the following factors:
1. Portfolio
Assess the agency’s reputation in the industry. Check the website for their portfolio and details of their clientele. Take a look at their portfolio and evaluate the quality of their work. If they have worked with a client in a similar niche, then that is a bonus point.
2. Expertise and Experience of the video production agency
Carefully study the expertise of their team of directors, writers, cinematographers, editors, and animators. Their team will provide a good output if they have been in the industry for a long duration.
Consider the experience of the video content production agency in different fields like corporate videos, animation, commercials, etc.
3. Client collaboration and communication
If you start working with a video production agency in India, assess how they coordinate with their clients. Do they value your advice? Do they listen to your concerns? Do they work independently or do they need input from clients too?
If they are able to communicate with you effectively, then you don’t need to make a change!
4. Budget
Decide your budget for a project and then choose a video content production agency accordingly. You can get estimates from different agencies. Going for the cheapest option may not be the solution every time. Agencies give you a quote based on your needs and the value they think that their output will provide.
5. Turnaround time
Inquire about their standard turnaround time for a project. Will they be able to provide you with the video according to your timeline?
How flexible are they when it comes to making changes? How much time does it take for them to provide you with the finished video after feedback?
If you want to work with a video production agency in India you have many options. Don’t settle for an option that provides a poor turnaround time.
6. Technology and Equipment
You should check if they have access to state-of-the-art equipment and technology or not. They should be using the same level of equipment as a movie studio.
Today every video production agency in India is competing with each other and even against AI tools like Sora. That is why your video production partners should excel in technology. If they are playing catch-up with tech and equipment, their output will probably disappoint you.
7. Reviews
You can only judge a video production agency by scanning through their reviews. Read their client testimonials and reviews on their site. An even better option is to get in touch with their old clients and ask them for an honest opinion.
If you have contacts in your industry who have worked with that video content production agency, then you will be able to get a picture of their work. Not only will you feel more confident to work with them, but you will also know what their standard operating procedure looks like.To get an idea about the quality of their work, you can also attend a shoot of the video production agency that you are considering.