A micro-influencer is an influencer on a social media platform but with a smaller following. They have an influence over people but they are not as popular as celebrities. On average, micro-influencers have a following of 10k to 50k. Like other influencers, they also promote products and services. 

Should you work with micro-influencers?

Why work with a micro-influencer? Their following is smaller and they charge a good amount of money. Well, the reason is that it is cost-effective and their audience trusts them. If a celebrity is promoting your product then it may not be taken seriously. On the other hand, if an influencer who regularly interacts with their followers promotes it, sales will skyrocket. 

In 2024, you should work with micro-influencers. To find the right influencers, you can hire an influencer marketing agency in India. 

How to make a big impact with your next influencer marketing campaign?

Collaborating with micro-influencers works but you have to come up with a strategy on how you will ensure that your campaign brings the expected results.

Follow this process to come up with a good strategy. 

1. Pinpoint your goals and objectives 

A marketing campaign can only be executed if you have clear measurable objectives from the beginning. What kind of results do you expect to achieve from the campaign? How will you measure if the results are in your favor? This is something that any influencer marketing agency in India will be able to help you achieve. Most common goals of an influencer marketing campaign are increasing brand awareness, increasing the number of brand mentions, increasing the number of followers, and generating sales. 

2. Find micro-influencers who are compatible with your brand 

You cannot align yourself with micro-influencers who are not relevant to your brand. Your influencer marketing campaign will only work if you create high-quality content with influencers who post content in your niche. A company that sells cycles should collaborate with a sports micro-influencer.

Stalk potential micro-influencers you want to work with and understand the posts that they usually make. If an influencer doesn’t make a lot of video content but you want to promote your beauty products, then they may not be a good match. For beauty products, the video format will do better. 

3. Work with micro-influencers to create your brand’s story 

Every brand needs to have a story. What is your brand’s story? What pain points are you solving? Which problems urged your company’s founders to start the business?

Use the answers to these questions in your messaging and campaigns. Ask the micro-influencers to leverage your brand’s story and connect with their audience. Such influencers have a genuine connection with their followers and such promotions will get your brand’s story out there. 

Kill it with a new campaign by taking the help of an influencer marketing agency in India 

Managing your influencer marketing campaign is not an easy task. You have to find influencers, give them instructions, keep an eye on the promotional materials, ask them to make changes, and then track the results. If your brand can manage to work with a smart marketing agency in India, then you should go ahead. After that, they will be the ones who will do this work for you.