Currently, India is home to more than 600 D2C businesses. There is a lot of demand in the industry but the competition is also increasing. You need to cut through the noise and do something different if you want to win in the market. A lot of brands are taking the help of a creative agency in India.
The signs of a potent D2C brand
While it takes different things to succeed in this competitive market. All strong D2C brands have the following elements:
- A clear vision that resonates with the audience.
- Building a tightly knit community.
- Smooth customer onboarding journey.
- Personalizing messages according to each customer.
Five D2C brands that inspire
If you are getting started in your business, you need inspiration and guidance from others. You can take the help of a creative agency in India but before that you should analyze the success of other D2C brands. Here are five brands that can inspire entrepreneurs:
1. Glossier: Cutting through the noise
Glossier identified a gap in the market for high quality yet affordable makeup that was easy to use. They used UGC and collaborated with micro influencers to showcase their products. Take the help of a creative agency in India to create high quality UGC for your brand.
2. Dollar Shave Club: The subscription box disruption
Dollar Shave Club disrupted the overpriced razor market with a subscription model and a quirky marketing approach. Sometimes you need to take a different approach in your creative approach and introduce a bit of humor in your tonality.
3. Allbirds: The Power of community
Allbirds built a powerful community by providing customization options and creating a sense of ownership for customers. Giving customers the power to decide on the final product is a great chance to grow your D2C brand.
4. Patagonia: Branding with a cause
Patagonia is a sustainable outdoor clothing brand which makes it an easy choice for environmentally conscious consumers since they openly communicate their manufacturing process. Today, everyone has strong opinions on things like the environment and that is why consumers are getting conscious about their decisions.
Displaying your ethics in your marketing material can help you attract customers who believe in a noble cause. Take the help of a creative agency in India to successfully develop your brand.
5. Warby Parker: Comfort & Price
Warby Parker disrupted the traditional eyewear industry by offering high quality eyeglasses and trendy frames directly to consumers at a fraction of the original cost. They use Meta to showcase their products and brand values.