Optimizing Google ads with automated bidding on targeted keywords is an excellent way to reach a new audience. Getting a good return on keywords may seem like a complicated thing, but follow these tips to optimize it. If it seems like rocket science to you, then you can take the help of a Google ads company in Gurgaon. 

1. Optimize the ads by bid, not budget

When an ad is not working, you may think that changing your budget is the best option. However, you should try changing your bids. Target-based strategies, such as ROAS and CPA use automated bidding that controls your spending by adjusting your bids.

This is considered more effective than lowering your budget. 

2. Automate ads that are performing well

Automated ads save time and have high conversion rates too. This depends on traffic volume on keywords. If your target keyword generates a lot of performance data then it is easy to predict performance in the future. Automation is done based on data, but you need significant data. That is why you should automate once your ad is performing well. If keywords don’t have a lot of data, then things become a bit more complicated. You can outsource your performance marketing to a Google ads company in Gurgaon. 

3. Use quality score to guide ad relevance 

The quality score of an ad determines the ad rank and relevance. Many factors like CTR, landing page quality, and relevance of keywords are taken into account for the quality score. Keywords should be segmented based on the search intent and they should be relevant to the landing page. Finally, ad text needs to be cohesive with keywords to provide valuable traffic. Take the help of the best Google ads company in Gurgaon to get a list of high-quality keywords. 

4. Group keywords with a similar conversion rate
Group keywords that have similar conversion rates. This needs to be done when there is not enough data for more than one keyword. You should structure the keywords based on relevance. This works well for automatic bidding. It is a good practice to align keywords with conversion rates and other factors like product line. When Google’s algorithm comes across a keyword without enough data, it will automatically check your ad group conversion rates and campaigns to get context. 

5. Make targets more aggressive according to different seasons
Automated bidding algorithms learn about your account as you move forward. However, it doesn’t know about seasonal events like Independence Day or Good Friday.

If you want to target ads for holiday-specific sales, then aggressive advertising is the way to go. You can also temporarily switch to CPA bidding for one day to monitor the situation closely. This is a day that your ad will be generating traffic so you should pay attention to it.

Managing targeted seasonal advertising is essential because Google’s algorithm is not designed to do the same. Businesses that want to stay ahead of the competition on a holiday need to manually control bids to see the rise in traffic.Your digital marketing team should make a list of all the holidays in the year and which ones suit your business. Mark your calendar accordingly. If you do not have a free schedule, you can take the help of a Google ads company in Gurgaon.