Pay-per-click marketing is an effective way to promote your brand and products. The reason that small and mid-sized businesses spend around $15,000 to $20,000 on PPC campaigns is because they are able to see good returns. The average ROI of PPC campaigns is $2 for every $1 spent. However, cracking the game is not as simple as it seems. To get a good return you need to apply strategies along with good creatives. If you want a good return on investment in 2024, you should consider taking the help of good PPC services in Delhi. No matter what you do it is important to stay up to date with the effective strategies you can apply to your next promotion marketing campaign. 

5 PPC Strategies You Need To Apply In 2024

PPC Marketing is not a rocket science, you need to think from the point of view of your target audience and be updated with the latest strategies in the market. Here are a few of them: 

1. Advertise On Multiple Platforms

Most businesses make the mistake of focusing their PPC efforts completely on Google. While that is smart as Google is the biggest search engine and focusing on Google ads can bring you a huge return on your investment. However, this doesn’t mean that your business should limit itself to Google. Your target audience is not one dimensional. They spend their time on other platforms like Instagram and Facebook. Having a clear understanding of your audience and targeting them through different channels is the key to making a mark. Research the different PPC services in Delhi and see if any one aligns with your goals and strategy. 

2. Remarketing

If you missed a sale the first time a consumer visited your website, then the odds are that you can convert them by retargeting them through a paid ad.

Remarketing needs to have a top spot in your PPT strategy. Why work hard to reach people who are scattered on the internet when you can target those who have already shown their interest. You can use Google Analytics to create audience segments for remarketing campaigns, narrowing your audience page, device, time spent, and more.

To launch a remarketing campaign, you need a specific number of people in your audience. While you can use platforms like Bing ads, Google ads is the most used in this arena. Most brands prefer Google ads because it has a wider reach and broader market share. If you are not sure how to run a remarketing campaign, you can use the best PPC services in Delhi. 

3. Use ad extensions

If you are not new to PPC marketing, then you probably use ad extensions. However, there are always new additions in the ad extensions market. Many new extensions perform old functions in a better way and that is why they can be a valuable addition.

Here are a few examples of ad extensions that can be valuable for your business. 

• Message Extension: A message extension allows users to message your team and get a reply from them. This extension is a must-have for hospitality and service based business.  

• Call Extension: A call extension allows the visitor to call your business the instant they see your ad. 

• Price Extension: You can use a price extension to display product details like category and price. This extension is a must-have for online stores and the good thing is that you can easily upgrade them to use the upgraded functions. 

4. Try working with lookalike and similar audiences 

One of the most overlooked strategies is trying to work with lookalike audiences on Facebook and similar audiences on Google ads. While the platforms are different, the essence remains the same. Both the audience types help your business reach audiences that are similar to your existing followers and customers. This option helps you improve your targeting and ensures that there is no miss. 

Another advantage of using this audience type is that Facebook and Google will automate the entire audience creation process for you and you only need to provide a bit of information in the beginning. The best PPC company in Delhi will always advise you to work with lookalike and similar audiences when you are availing their services.

5. Write copy that focuses on transformation

The advertising game has not changed. It was copy focused in the 60s and it is copy focused in 2024. The best PPC company in Delhi will help you get ROI by using the following practices: 

• Share what makes your product stand out from the rest? 

• Highlight information like price & promotions 

• Include hooks and CTAs

• You need to ensure that the landing page follows what the ad copy says and doesn’t deviate from the promise. 

• Focus on the benefits and transformation.

Most PPC services in Delhi make the mistake of hurrying up when it comes to writing the copy and not giving it importance. However, it is only a well thought out copy that works and the best PPC company in Delhi will understand this fact.

Looking To Update Your PPC Game?

At IAM Group Of Companies we believe that the basics of advertising will remain the same. The customer is looking to solve a problem and your brand has the solution. You just need to pitch the transformation using your PPC campaign. While we understand that the basics remain the same, we are also up to date with the upcoming changes in the performance marketing arena. We have brought great results to our clients and will continue to do so. If you are looking forward to doubling down on your ROI, then get in touch with us!