People have a special place for radio in their hearts. It is a part of their everyday life, they listen to it while going to work, during their leisure time at home, and whenever they get the opportunity. The unique thing about this platform is that when you listen to it, you feel that the radio jockey is directly speaking to you. Some people even start to develop a special connection with the radio jockeys and the songs they listen to on the radio. They will always chase this special feeling of connection and joy. That is why so many brands bid their money on this platform by working with a radio advertising agency. 

What Can You Expect From a Radio Advertising Agency?

A radio advertising agency in India is responsible for buying commercial spots to promote their client’s products and services. By paying a flexible sum of money, you can book the spots where your brand will be promoted on air. 

While radio is a powerful platform, you also have to work with the best radio advertising agency in India to create an ad that works for your brand. 

Today, brands in Delhi NCR collaborate with the best radio advertising agency in Gurgaon because they rely on the agency to book the spots and produce the ad. When it comes to radio advertising, you have to pick the right advertising partner as they are the ones who will take your brand live in front of millions of listeners. 

You can expect the agency to book advertising spots, produce the ad, and then finally take it live. Each advertising company has expertise in different types of radio ads. This is something you should consider before finalizing a deal with a radio advertising company.  

What’s the Cost of Working With a Radio Advertising Agency?

The cost of radio advertising varies depending on the station, timing, and duration of the ad. Radio advertising rates in Delhi range from 1200 to 1500 INR per second. The ads are produced by the advertising company.   

If the cost of an ad is listed as INR 600 for a radio spot in a city. It means that it is the pricing unit of 1 jingle played for 10 seconds. If the station plays a 60 second ad 4 times for 7 days, the cost would be (600 X 60*4*7)/10 = INR 1,00,800. This is an example but cost of advertising is calculated based on these parameters only. 

At IAM Group of companies, we believe in transparency and that is why we will provide you with an estimate of the costs involved in running your radio ad. 

Make Your Next Radio Ad With IAM Group of Companies

At IAM Group of Companies, we bring the expertise and the courage to create innovative radio ads that stand out from the crowd. Increase brand awareness and customer loyalty by working with our team of experts. 

We identify optimal time slots and channels to get your message across the right people at the right time. Our team understands the importance of integrating radio ads with other digital platforms to ensure that a consistent message is delivered across multiple channels. Here is why we are considered the best radio advertising agency in India. 

• We create catchy jingles that carry your brand’s message and essence in it. 

• Our team of copywriting experts craft unique scripts that can cover the message and story within seconds. 

• The infomercials we produce focus on educating the customer about your product. 

• If you want to make any public service announcements to raise awareness about a critical issue, then we will be your partner.  

• We have been creating engaging radio ad campaigns for decades. 

• Our team integrates traditional platforms like radio with digital that allows us to follow a more holistic approach.  

• Brands can build their brand identity through on-air sponsorship. Radio sponsorship creates a strong positive impact in the listener’s mind and generates brand awareness through connecting with them directly.

The creative team of our company meets to discuss your brand’s needs, your goals, and then we create a plan for you that can be realistically realised. After a few discussions with you it becomes clear what kind of radio ad will work best for your brand and increase sales of your product. Our work doesn’t stop once the ad is on air, we are constantly working to measure its results and impressions. 

If a certain ad is not working, we rework the ad and then put it on air. We are committed to the success of your brand and that is why we are the top radio advertising agency of Gurgaon. Together we can create a compelling radio ad that will make your brand buzz!