So, you are in the business world? Well, then you must be in the social media world too. If you want to do well in business, then you need to ace the social media game too. There is no other way around this. Having a strong social media community means having certainty around future revenue. If you launch a new product, then you know that your followers are likely to purchase it. If you want to have this certainty, then it is worth your time to work with a social media marketing company.

Before you do anything big on social media. Read on to learn lessons from big names and how they nailed the social media game. 

1. Don’t ignore visuals

On social media, users prefer posts that have great visuals. Visual content gets 94% more views and is 40% more likely to be shared across the platform. Take hubspot as an example. They share educational content with great visuals and are able to establish thought leadership. They change the cover photos of their page and pin certain posts according to their campaigns. This strategy allows you to get more traction around your campaign.

Even your brand can create visual content with tools like Canva and ace the social media game. If you want to do better then outsource this to a social media marketing company. They have in-house content creation departments who use paid software. 

2. Inspire others

Creating relatable content works to an extent, but if your audience was happy with everything, why the hell would they buy your product? You have to make the audience think that they can do better and then inspire them. Redbull understands this and that is why they create posts on Instagram that highlight the appeal of risk-taking.

Recreational athletes and risk-takers find this content appealing. Red Bull is now etched in their mind because of their exceptional storytelling. The unique thing about Red Bull’s Instagram is that they don’t even post on Instagram that often. However, when they do post they make sure to inspire! 

If you want to come up with inspiring concepts for your social media, you can take the help of a social media marketing company. 

3. Integrate your social media content with your brand

Coca-Cola’s mission is to refresh the world. You don’t have to go to their website to read their mission and vision statement. They integrate this in all their advertising material. Social media is no different. Coca-Cola shares stories around the globe that highlight its mission and values. 

4. Work with a social media marketing company to create a human brand

People only connect with a brand if it feels human. You need to ensure that your brand feels human across social media platforms. Highlighting your customers is a great way to highlight the human element of your brand.

Square does a great job with this. They post ‘Square Stories’ a collection of posts that feature how the product influences people. This way the audience can see the impact the mobile payments product has on the lives of people.You can sell the idea of the product without being too direct and you also get the opportunity to create an emotional connection. Replicating such content for your brand is time-consuming. If you have a lot on your plate, then you can take the help of a social media marketing company.