Today everyone thinks of using social media to promote their business and services. 42% of internet users get information about brands from social media platforms. If the potential is so high, you need to know what you are doing. Everyone can get traction once in a while, but you need strategy to drive consistent traffic. You might want to bring in a social media marketing agency if you: 

• Have a budget but aren’t sure how to utilize it 
• Struggle to create a consistent strategy 
• Confused about low sales 
• Don’t know how to measure the results of your efforts 

Once you know that you’d like to work with a social media agency, the next step is to figure out which agency is right for you. Here are some useful tips for you: 

1. Look for an agency with a team that has expertise 

It feels good to work with an account manager who understands your needs. However, you should not miss out on meeting the team that will actually be doing the work. Meet their team of content writers, social media managers, and graphic designers. If they have a good team with years of experience, then you are working with a good agency. 

2. The Agency should have experience in your industry 

Ideally, the agency you choose should not be a novice in your industry. 

While searching for an agency, don’t just look at the number of clients but also check out the niches they’ve worked with. Take a closer look at their clients in your industry, their campaigns, and the success of their campaigns. 

3. Agency should have experience in using SMM tools 

Social media agencies should have subscriptions of professional social media marketing tools that they use to create and schedule ads. You can also monitor analytics of your social media posts on such tools. It is only through such social media marketing tools that you can understand how your target audience is reacting to your brand’s presence on social media. 

4. Review their strategic approach

Once the agency gets to know your industry, your brand’s positioning, goals, then it should be able to suggest a full proof strategy so that you can make progress.

Their strategy should include answers to the following questions. 

1. How will they increase engagement? Generate leads? 

2. How much improvement are they expecting? 

3. What are their KPIs? 

Before hiring a SMM agency, you should check out their social media accounts. If they have a small follower count and engagement rate, then you should reconsider your choice. 

5. Ask for reference

Experienced social media marketing agencies should be able to show you more than followers and likes. They should have published testimonials of their clients. Even static testimonials are not considered anything today. A good SMM agency will have video testimonials from their clients. You can contact their previous clients to hear more about their work.