There is a lot that goes behind a successful online business and you cannot just stop your work after taking your site online. It is essential to ensure that your website ranks on search engines like Google. Many businesses do not have the resources to hire someone full time to do their SEO and that is why they prefer to outsource their SEO to an experienced SEO company in Delhi NCR.
What Does an SEO Company Do?
Before you hire an SEO company in Delhi NCR, you need to know what their responsibilities will be. Here is what you can expect an SEO agency to do for you:
1. Keyword Analysis
Keyword analysis is the backbone of any SEO project. Only after reviewing different keywords, can the experts decide which keywords they will be targeting to ensure the website ranks. Each keyword has a different value and that is why you should choose your keywords wisely. An SEO company in Delhi NCR will do the keyword research for you but they need to understand the following factors:
- Your target market
- Keywords that the competition will be using
- Keywords that will lead to higher ROI
- They should know how a particular keyword will help you connect with your target audience.
2. Content Audit
A content audit is a critical part of any search engine strategy. It helps you align your content with the searcher’s intent and improve your website’s visibility.
If your site’s content matches accurately with the searcher’s intent it will be given #1 spot in Google’s search rankings and improving the domain authority. A detailed content audit will be provided to you by the SEO company you hire.
The audit is a detailed review of all the content on your website to know what is actually working for you and which content is unnecessarily lying on your website. Apart from providing meaningful insight concerning your website, it will also provide critical data that will guide your content marketing efforts. In short, a content audit is something you need to take from any SEO agency you hire.
3. Complete SEO audit
An SEO agency will do a detailed on site inspection to ensure that all the elements are in place. Even a single on page mistake in SEO can cost your company a lot of money and that is why the report has to be detailed.
SEO audits are typically performed during the early stages of an optimization process.
During this phase, any SEO company in Delhi NCR will recommend a few changes to ensure your site is performing well. They will also check the UX of your website and ensure that it is up to date. A poor UX will lead to poor performance in the search engine arena as Google prefers sites with high performance UX.
4. Link Audit
When it comes to building your website’s domain authority backlinks are a major priority. Google constantly screens all the links that point to your website and the more high DA links point to your website the better your website will perform on search engines.
On the other hand, if you fill your website with irrelevant links or if irrelevant websites point to your website then that reduces the chances of ranking on Google. If there are spammy links on your website, then it can also lead to penalties.
Before starting working on a link-building strategy, the SEO agency needs to conduct a detailed link audit to determine the type of links your site needs and plan the next steps accordingly.
5. SEO Reporting And Website Evaluation
The right SEO company will provide you with a strategy and frequently monitor your website while providing you with detailed information.
During your first meeting with the SEO team, you should inquire about the types of reports that they will provide you with and how frequently they will update you about the progress.
It is also important to settle on one mode of communication. Will they be communicating with you through email, phone calls, or text?
How To Identify The Best SEO Company in Delhi NCR?
There are many SEO companies in Delhi NCR. Here are a few qualities you should consider:
1. Track Record
An SEO company in Delhi NCR can only be considered reliable if they have a proven track record of serving clients and bringing them positive results. You can check their track record through case studies and testimonials.
2. Transparency
You have probably heard of black hat SEO techniques and it is possible that your SEO expert or agency is using them. However, you should always choose an SEO agency in Delhi that follows white hat SEO techniques and Google Webmaster Guidelines.
Ranking on Google by following blackhat SEO techniques is not worth it and can land you in legal trouble too.
NO SEO company in Delhi NCR will ever admit to using black hat SEO techniques. You need to be able to recognize these types of agencies.
You should sit with your SEO partners and listen to their ideas when it comes to:
- Creating fresh and relevant content.
- Getting links from relevant sources.
- Using relevant keywords within your content, titles, and metadata that relates to the user’s search intent.
- Resolving technical issues within the website.
3. A Professional Team
A skilled and professional SEO company in Delhi NCR will have a team of skilled SEO professionals. They will have a team of talented content experts, strategists, link builders, and technical SEO experts.
You should check the profile of each individual to ensure that they have the skills you need for your project. A strong team is able to perform well under good leadership so it is important for you to speak to the leaders of the team and make sure you are aligned with their vision.
4. Detailed SEO Plan
A good SEO company should go beyond the basics and offer a detailed report. This report should cover all four major parts of SEO:
- On page optimization
- Off-page optimization
- Local SEO
- Technical SEO
A good SEO agency in Delhi will be able to create a custom SEO strategy as per your business requirements.
5. Access To Cutting-Edge Tools
It is not easy to perform all the SEO responsibilities without having access to all the cutting edge tools. Having access to tools like SEMRush makes the job of the SEO analysts easy as it helps them analyze complex information easily. The agency you choose should not be stuck in the 90s and should be using such advanced tools to analyze your website.
6. Customer-Centric Approach
In the end, only a good client-company relationship can ensure that a good long term relationship is maintained. Top grade agencies understand that when it comes to SEO there is no one fit all approach and that is why provide customized solutions with a client servicing manager who ensures everything is communicated.
Why Work With IAM Group Of Companies?
At IAM Group Of Companies we have completed multiple SEO projects for big brands and startups alike. Our approach is to understand the client first and then create a list of deliverables. We keep the client in loop while we are doing anything technical on their website. A complete site audit is done and a report for the same is generated.
It takes a few months of time to see results but for our clients the results have always been worth it! We assign a client servicing manager to each client we have to ensure that 100% transparent communication is being done. If you want to take your SEO to the next level, connect with us today!