Delhi NCR is home to more than 1.57 lakh businesses. This region has a corporate drive for success. One challenge that these growing businesses face is choosing the right social media marketing company.

Hearing ideas from different agencies can be a bit overwhelming. If you are confused about how to choose a social media marketing agency in Delhi NCR, look out for the following tips:

1. Understand your long-term goals

You must be clear about what you wish to achieve with a social media presence. Posting content on social media without a proper strategy is not going to work. 

Ask yourself these questions before you start working with a social media marketing company:

• Do you want the agency to handle most of the social media creatives?
• Do you want to use social media platforms to create a community and get results in the long term or do you want to get immediate results? If you want an immediate ROI, you may have to pay for ads.
• Which KPIs help you evaluate social media campaigns?
• What will be the divide between organic and paid posts?

The right agency will understand your questions and goals, then come up with a strategy that will elevate your brand to the next level. 

2. Perform thorough research 

Once you know what you want from an agency it becomes easy to search for one. When you do find a few names it is important to perform thorough research and choose the best option. 

A high-quality social media marketing company will have the following: 

• Testimonials from their old customers. 
• Experience in your industry 
• Experience in breaking trends and innovations.
• A design portfolio. 
• Good account management executives. 
• In-depth social media case studies.

If you check each agency for the following factors, then it will become clear which social media marketing agency suits your needs. 

3. Don’t forget to have fun 

Picking a social media marketing agency in Delhi NCR can be stressful, but don’t let this stop you from having fun. After all, you are about to grow your brand! Creating a brand presence requires your partners to perform copywriting, videography, video editing, and all sorts of creative processes. All of these operations are thrilling. If you have the right account manager, then working with an agency should be nothing but fun! 

4. The right social media marketing company will answer your questions

It is difficult to decide which social media marketing agency in Delhi NCR you should finalize. Before you make your decision it is important to ask them the right questions. If you do this, then there will be no hiccups later. 

• What does account management look like in your firm? 
• What type of workflow do you guys follow? 
• Are you an expert in the social media platforms where we want to create our presence? If yes, then please show your best work there. 
• Can you prioritize us in the beginning? What type of bandwidth does your team have? 
• Can you guys provide an elaborate report with important KPIs and highlight things like campaign-specific ROI? 
• How are you changing your agency, when AI is evolving everyday and changing the landscape of the creative digital industry? 
• What do you do to analyze and track social media trends?

When you ask them all these questions, one agency will stand out. 

5. Think different and win! 

Marketing is no rocket science. Despite what experts may say there is no one given route to success. You can try different things and then track your progress. Sometimes this includes choosing a social media marketing company that thinks differently. At I AM group of companies, we believe in disrupting the digital landscape with new ideas. If you are looking for such a social media marketing company, then we should sit down and discuss how to take your business to the next level.