In 2024, working with a social media marketing agency is of great importance if you want to build a strong brand. These agencies can help you figure out the strengths and weaknesses of your brand and then provide creatives that you can post regularly on your social media platforms. To experience the benefits of social media marketing, you need to get a content strategy that is tailored to your brand.
A business owner has a lot of insights, but they are busy in execution and focusing on their strengths. A social media marketing agency is made of digital experts who know how to create a strategy that blows up your brand before or after launch!
Today, the market is saturated with hundreds of options in big cities like Delhi and Gurugram. That is why you need to make a list about what you are expecting from the agency.
Identify your goals before partnering with a social media marketing agency
Before you partner with a social media company in India, you need to have a clear outline of what you wish to achieve. Here are some of the most common goals that businesses seek to achieve through collaboration:
1. Building brand awareness: Get your brand story out to as many people as possible. The end goal is to have people interact with your brand and get to know it.
2. Building brand reputation: Establishing a good reputation takes years and that is why it is important for your brand to engage in meaningful conversations around communities you want to target. Once you are able to build a reputation, people will not think twice before making a purchase.
3. Increasing Engagement: You cannot have people making purchases if they are not engaging with your content online. The major goal of any campaign is to increase engagement.
4. Lead generation: It takes time to convert people into consumers, but social media does this efficiently. You will attract people with some top of the funnel content and then with time they will be converted into leads. If you are able to create optimum experience with the bottom of the funnel content, they will become your customers. You need to ace lead generation and conversion rate optimization if you want to get the best results from social media marketing.
5. Building a community: This is where most brands fail. While some just keep creating content and fail to get engagement. Others, focus too much on lead generation. You get huge rewards for creating an online community. The community is loyal to your brand and will not think twice before spending money on your products or services. Building a community is about building authority and authentic relationships through time.
What to look for in a social media marketing agency?
There are a total 33,277 marketing agencies in India. Let’s just say that you have a lot of options and making a choice is difficult. Here is what you need to look for in a social media marketing agency:
1. Check out their team: Don’t judge an agency by their account managers. It is important to meet the team and know their expertise. If they have a diverse team with different backgrounds, then you should consider hiring them. A team of experts is what you need and one single account manager who claims to be an expert is something that you don’t need.
2. Review their experience: Check the experience of the agency. Do they have rich experience in your industry? If yes, then that means they have deep insights about social media.
3. They have advanced SMM tools: Each agency uses analytics tools to monitor their campaigns. However, professional agencies also create their own tools that help them create catchy ads, schedule posts, gain insights, monitor unique metrics, perform social listing, etc. Analytics provide you with the opportunity to understand how the viewers are reacting to your brand’s content and where you can outperform your competitors.
4. Review their strategy proposal: Ask the social media marketing agency to create a strategy plan for your brand. This plan should address your pain points and you can understand if they are good at their job by reviewing their plan. One of the main things to do is to check their socials. If they don’t have engagement on their social media platforms, then how will they do the same for you?
5. Ask for references and check their testimonials: Experienced social media marketing agencies don’t just give you vague statistics about their successful campaigns. They will give you references who you can speak to and make your own impression. You should choose agencies that provide you with case studies, transformation stories, and testimonials.