It’s 2024 and your site is still not found in the search results. You are wondering if you should quit wasting your time on SEO. Or perhaps you are thinking about getting the help of an SEO agency in Gurgaon. Some critics think that SEO is too time-consuming and expensive. Despite all the confusion surrounding SEO, 80% of CMOs are planning to increase their SEO budget.

Yes, SEO can work, but you have to focus on creating a content strategy and providing the best user experience. It is a long-term investment that takes around 6 months or a year to show its results. However, once your site gets ranked, you will see amazing results. That is why many experts prefer it over Search Engine Marketing. 

Benefits of investing in SEO

SEO wouldn’t be here if there were not major benefits to investing in it. SEO is still here despite Chat GPT and paid ads. 

1. Increase in visibility

More than 70% of all online experiences start from a Google search. If people find the answers to their queries on the first page, then they don’t mind clicking that site. This is the power of SEO. If you can get your business ranked on the first page of Google, then you are the king. You have all the eyes on your products and services. This is the reason why most businesses invest in SEO and content marketing. If you don’t know where to start, then try working with an SEO agency in Gurgaon. 

2. Saving money

You need to find a way to get users to your website. The alternative to organic search is the pay-per-click model. You need to calculate the cost per impression. How much are you paying for Google ads? How much will you have to pay if all your traffic came from Google ads? SEO is usually a more cost-effective way compared to Google ads. It is a long-term solution. 

Potential ROI from SEO

One of the reasons that people don’t like SEO is because it is difficult to calculate SEO’s ROI. Let’s see you hired the best SEO agency in Gurgaon to do your work. Now at the end of the year, you want to understand if you were able to get a positive ROI. Here are a few key performance indicators that you should keep in mind to ensure that your efforts are paying off. 

1. Search rankings

It is crucial to keep checking your search rankings. The higher you rank, the better. Your content should be aligned with the search intent of the user. It is crucial to keep updating your content according to new strategies and trends.  

2. Organic traffic

The number of visitors your site gets from organic search results. High organic traffic can lead to high revenue. 

3. Organic CTR

Click-through rate is calculated by dividing the number of users that clicked on the site because it appeared in search results. A good SEO agency in Gurgaon will focus on improving the CTR along with search rankings.  

4. Conversions

If a user takes an action you wanted them to take then that is a conversion. For example, filling a form, purchasing a product, etc. This is the main KPI that tracks the ROI of your SEO efforts. 

5. Organic Impressions 

Organic impressions mean the number of people who saw your website in the SERPs. The results you get from these KPIs should exceed the cost of hiring an SEO agency in Gurgaon.