Advertising has changed. Today, brands no longer have to invest in million dollars worth of advertisement to stay on top of their consumers’ minds. Instead, they can just use quirky copy and relevant topicals to make an impact. If you are starting a new brand, then you can compete by just investing in social media marketing. A social media agency in Delhi NCR will be able to help you by creating relevant content regularly. The problem is that there are many social media marketing companies in the country and it has become difficult to recognize a good one. 

What Does A Social Media Agency In Delhi NCR Do?

You’ve probably heard of all the social media success stories and want to replicate it? But the reality is much different and complicated. It takes much more than a pinch of luck to be successful on social media. You need to understand your audience and then create posts that will appeal to them and connect them with your business. In reality, social media marketing is not that easy and that is why people decide to work with a social media marketing company in Delhi NCR.

If you are working with a social media agency, you need to be able to understand if they are doing a good job. For that, you need to know what a social media agency actually does. Here is a list of their responsibilities: 

1. Content Creation

Content is king on social media. Platform visitors are always looking for exciting content and if your brand is the one posting it then you can make a mark. Agencies will brainstorm, plan, and create statics, text posts, and videos for your social media handles.

They will be responsible for maintaining a monthly social media calendar. If you handled content creation on your own, then it wouldn’t be possible to keep creating content. However, outsourcing it to specialists will ensure that your social media content bay is never empty. Other than creating value oriented content, an agency will also post content that will bring sales to your business. That is why they have a team of social media marketers, content writers, and copywriters. 

2. Scheduling

Social media marketers must know the right time to post and the right time differs based on the platforms. A good agency will be up to date with the algorithms and the time that is right for posting. It is also a part of their job to schedule social media posts throughout the week. They use different tools like Hootsuite for the same. 

3. Community Management

When you run a business, your group of consumers become a part of a small community. 

The thing is that you need to manage that community in an effective way. If someone has a problem with your brand and they are complaining about it on social media, then there should be someone who can respond to their grievances. However, you need a team that is dedicated to this task. A social media agency in Delhi NCR will easily be able to handle such tasks. 

4. Advertising

Social media is a space where brands pay and run ads. While organic content is effective, you can grow your brand’s revenue through paid ads. You can count on a social media marketing company in Delhi NCR to run effective social media campaigns and get a good ROAS. 

5. Video Production

Video is trending on social media right now! Whether it be reels on IG, shorts on Youtube, and now eveen LinkedIn is becoming video oriented. Campaigns get positive ROI if they use video in their marketing campaigns. You can count on the social media agency in Delhi NCR to produce high quality video content for your brand. 

6. Influencer Marketing

A social media agency will connect you with an influencer that fits your brand and their audience matches with your target audience. Today, more and more businesses are using influencers to increase their presence and revenue. 

7. Social Media Reporting

Anyone can create content for social media and then post it. However, a social media agency also measures data and then reports back to you on their progress. 

How To Identify A Good Social Media Agency In Delhi NCR?

The truth is that in 2024, there are thousands of social media marketing agencies in Delhi NCR and that is why it has become difficult to finalize on a single one. If you are thinking about hiring one, you should look out for the following signs: 

1. Expertise: How many years of experience does the agency have in the field? How big is their team and what is the expertise level of their team members? Make sure to sit with the team members and test their knowledge before you make a decision. If you feel that they have good expertise in social media marketing and they will be able to handle your industry, then go with them! 

2. Customized Service: A good agency customizes their strategies according to different clients. When it comes to social media, there is no one size fits all as each brand is different. 

3. Results: A great agency will be able to show you different case studies of successful projects they have done. Case studies, testimonials, and reviews demonstrate the success level of an agency. If an agency has a lot of testimonials, then they have been successful in most of their projects and you can count on them. 

4. Communication: An agency should have a system of transparent and effective communication. This is usually done when they have a team of different account managers who report directly to you. They take information from the creative team and report back to you and vice versa. 

5. Social Media Presence: How can you rely on an agency to develop your social media presence if they have not done a good job on their social media? Pick an agency if they have a good number of followers and a good engagement rate. If they have done it once, they can replicate the success for you too! 

6. KPIs: The final note is that you should only work with an agency that has defined KPIs and can measure success. If they do not have set KPIs, then it means that their reports will be generic. Here are a few KPIs that agencies track: total reach, total impressions, Share Of Voice, Page Impressions, etc. 

Go Social With IAM Group Of Companies

At IAM Group Of Companies, we specialize in creating social brands from scratch. 

Not only do we work to create brands but we also report back to you with defined KPIs and a monthly report. We also assign an account manager to you once you start working with us to maintain transparent communication. In our few decades of business, we have worked with brands like Trenz, Wahter, Signature Blankets, Divvya, Pearson India, etc. Get connected with us to take your brands to new heights using social media.