A web development agency is important because they can understand the entire project and deliver a cost-effective solution while meeting the deadlines. It is of no doubt that you need a website to make a presence. Your website can either make or break your business as a poorly designed website increases the bounce rate and potential leads slip through your hands.
Any web development agency in India can attract talent and gain leads. The agency scenario in India is running strong and that’s why you should understand how to distinguish good ones from the bad ones. Before that, you should know what a web development agency actually does.
What does a web development agency do?
A web development agency in Gurgaon helps you develop a website by sitting with you and understanding your requirements. At the end of the project, they will hand you over the website along with the credentials. This is how the workflow of a web development agency in India looks like:
1. Select the architecture, framework, and navigation structure: In this step, you will figure out the basic skeleton and structure of your website. Very little design elements are involved at this stage and you need to figure out the basics with the help of a web development agency in India.
2. Decide on a programming language: Each coding language has its own set of advantages and disadvantages. The most common programming languages for website development are HTML, JavaScript, and PHP. To develop an effective website, you need more than one coding language.
3. Add the back end to your site: A website is not just design and front-end. You need to add a database and APIs to make it work effectively on the front end. Any web development agency in Gurgaon uses SQL to develop databases.
4. Add media: Now your website is being realized and you can start to see its full potential. Developers will start to add the different types of media that fit in your website and suit your brand.
5. Add content: Now the developers will add content to your website that suits your brand. A lot of website development agencies also have copywriters and content writers. You can use their services and that is why you can use a 360 marketing agency to develop your website.
6. Complete UX & UI design: While the backend is essential for your website to function, the UX & UI will decide the experience of your site visitors. The goal is to make each transition easy for your customers so that they can take the desirable action. Your website should be easy to navigate and fun to use.
7. Testing: Now that the development is complete, you need to test your site to ensure that it is working properly on all browsers and devices. It is in this process that you will find bugs that the development agency in Gurgaon will fix.
8. Publish the site and keep updating it: Now it is time to publish your site and take it live! Any good web development agency in India knows that it is the beginning of a phase and they will test your website. When new technology comes in, such agencies will keep updating your website accordingly!
Signs of a Good Web Development Agency
A professional website development company will be able to develop your website while providing professional support to your brand. Here are 5 signs of a good website development company:
1. Their own website is fantastic!
Any company that is trying to sell you website production services needs to have a fantastic website of their own. If there are ridiculous functional and design problems on their own website, then you cannot trust them to develop your website.
2. They should have experience in your industry
If you have a business in a specific industry like fintech or D2C, then it will be safe to choose a site development agency in India that has worked in your industry before. This way, they will be familiar with the type of UX and design elements that are popular in your industry.
3. A strong portfolio
When it comes to selecting a web development company, you need to be able to view their portfolio. This gives you a reference about their design style and if their work is aligned with your preference. Don’t select an agency that doesn’t have a portfolio!
4. Positive testimonials & reviews
One of the first things you should do is check out the honest reviews and testimonials of the company. Sometimes, companies can publish only positive reviews and dump the honest or negative reviews. If you have the chance, then you should see if someone in your network has received services from the same company.
Then ask them how their experience with the agency was and if they give you a thumbs up, then it is a safe choice. Usually, you should also look out for transformation stories. If a client was facing problems and then the site development agency transformed their website completely, then this is also a positive sign.
5. The company offers other services
Let’s be honest, if you are looking to get your site developed, you will need other services like SEO and social media marketing. A good agency will be able to offer you these services and then you don’t have to worry about where you will be getting these services.
At IAM Group of Companies, we are a 360 marketing company. We take care of everything from site development to SEO. Our customers don’t have to worry about where they will get other services from and our client solutions executives ensure that you are fully aware of the processes we follow.
Some of the green flags of any site development company in India are a strong portfolio, good website of their own, transformation stories, case studies, 360 agency, and rich experience in your industry.