In the era of digital marketing, it is easy to think that print media advertising is dead. However, this is a huge mistake that can be a blunder for your brand. If you want to build a successful brand, you will need to use a holistic approach. This includes working with a print media advertising agency to get your ads out using traditional platforms. Here are some reasons why you should continue using print media.
1. Precise targeting
Marketers use demographics like age, sex, location, and income range to create a successful campaign. You can use print media to target individuals based on their interests and location. If you want people to try out your new restaurant, you can advertise it in a cooking magazine in your location. People think that precise targeting is only possible in digital marketing. That’s not true! You can also use it with print media advertising. You just have to choose the best print media advertising agencies in Delhi.
2. People have a preference for it
Your audience expects to view ads, when they are watching the TV or reading newspapers. However, even a single ad on their phone annoys them. That is why advertising through print media is a powerful way to gain attention. 73% of people prefer viewing print ads compared to other platforms.
3. High responsiveness
If you are able to target the right audience, you can expect to see responses. Print has a response rate of 9% compared to the 1% response rate of email. All you have to do is personalize your ad to see an increase of 135% in responsiveness. Work with the best print media advertising agencies in Delhi to get the best results.
4. Good ROI
Since print advertising has such an incredible response rate, you should expect to see a great ROI for your business. According to Linemark, print media advertising has an ROI of 112%. The ROI can increase if you work with a print media advertising agency.
5. Increases brand recognition
It doesn’t take a lot of effort to consume a print ad while reading your favorite magazine piece or news. Not only will your target audience read the ad but they will also remember it. 75% of people could recall a brand after viewing the ad on a print medium. While only 44% of people were able to recall a brand after viewing its ad online. You can enhance the effectiveness of your print ad by working with some of the best print media advertising agencies in Delhi.
6. Automate it by working with a print media advertising agency
You can automate print media campaigns using solutions like Direct Mail Automation. You can automatically send a postcard to your new customers. Create the workflow for it and the print media will work automatically. You can automate your ads any way you like.
Print is alive and well!
It is easy to forget about traditional media like print in 2024. However, we forget that these platforms work where digital fails. Online advertising is often ignored and the response rate is extremely low.When you look at the plus sides of print media advertising, you will realize that it is worth it! When you start working on a print campaign you will have to decide the timing, creatives, and target audience. You can also hire a print media advertising agency to do the groundwork for your company.