Instagram marketing is the practice of using Instagram to grow your brand’s presence, leads, and sales. It is the most used social media platform for people of age 16 to 34. This platform has changed a lot throughout the years. It started off as a platform where people could share pictures and now IG Reels dominate this social media app by social media marketing company.

So how can you find your ideal customers through Instagram in 2024? 

Instagram Marketing Strategy for 2024

Before you start creating a marketing plan, you should convert your Instagram account into a professional one. Once you have access to the professional dashboard it is easy to execute your IG marketing strategy for 2024. If you want help in coming up with a marketing strategy, you can reach out to a social media marketing company. 

1. Reach New Audiences

You know that your marketing strategy is succeeding if you are continuously reaching new audiences. Here are a few tactics to reach new audiences: 

• Collaborate with other creators of your genre and reach their audience. 

• Create reels to reach new audiences through the Explore section. 

• People love to share educational carousel posts. Creating a few carousel posts is the key to getting explored. 

• Keywords are not just relevant to SEO. You should keep an eye on a keyword that is commonly searched on Instagram. Add it in your content pieces to get eyes on your account. 

• Start a giveaway. A quick way to get traction on your account is through hosting a giveaway. The rule of the caption should be to like the post, follow the account, and share the post. If you are providing a valuable prize, then people are happy to follow the rules. 

2. Convert Visitors into Followers

Reaching new audiences on Instagram is not enough, you have to compel them to follow you. 

You can take the help of a social media marketing company if you are having trouble converting visitors to followers. They can guide you on which type of content to post.

You can adopt these tactics to convert visitors to followers. 

• A well-crafted bio explains to visitors what your account is about. 

• You should establish content pillars that you want to base your account upon. This is not something that is to be taken lightly. Understand your niche and then establish content pillars that can lure people to follow you. Most people take the help of a social media marketing company to work on content pillars. 

• Pin posts that describe your account well. When someone goes to your account, they will see the pinned post and get the gist of your account. Above all, it is important to ensure that your Instagram grid is designed and maintained beautifully.  

3. Build a Community

You need an IG fam to keep crushing it. Here are a few tactics to build a community. This is one thing where you will have to work. A social media marketing company can create posts and engage but if you want to build a community, then you need to add a bit of personality. Follow these tactics to create a community on IG. 

• Reply on every comment and make people feel heard. 

• Add stories and try to make them interactive. Prompt people to answer your questions, reply to the stories and vote on the poll. 

• Make important announcements through IG live. You cannot build a community without one-on-one time with your followers. 

• Have a broadcast channel and use it to interact with your audience and give them important updates. 

• Prompt your followers to send you DMs and connect with a few of them on a personal level.