Does outdoor advertising still have a place in a world dominated by digital advertising? This is a question that many advertisers have in their mind. Despite speculations, the global ad spend on outdoor advertising reached $38.6 billion in 2023. This is because outdoor advertising has the potential to leave a lasting impression on the viewer’s mind. You need to choose the right location, copy, visuals, and lastly you need to partner with the best outdoor advertising agencies in Delhi. 

What is an outdoor advertising agency?

Outdoor advertising usually refers to any type of media that is displayed outside including billboards, posters, transit advertisements, and more. Today, even outdoor advertising has become digital with the rapid rise of digital billboards. The intention is to reach customers when they are not at home and the creative is designed to grab your attention. 

Out of home advertising is the perfect way to grab the attention of a large audience at once. The biggest thing you need to take care of is the demographics of the audience that you want to reach. An outdoor advertising agency is a marketing agency that helps you in creating outdoor advertising campaigns and in media buying. It is the responsibility of the outdoor advertising agencies in Delhi NCR to buy outdoor media spots for your brand. 

5 things you can expect an outdoor advertising agency to do

Outdoor advertising agencies in Delhi play a crucial role in the success of your brand. They are given many tasks but here are a few things you can expect the agency to do from your behalf: 

1. Selecting the location: The main job of an agency is to research the target audience and then pick the right location to advertise. Outdoor advertising agencies in Delhi bring their knowledge of demographics, foot traffic, and other metrics. By understanding these important factors, you can recognize the best locations that align with your goals and audience. Agency professionals find the perfect spot for your ad whether it be a bustling suburb, highway, or a spot near a commercial hub. 

2. Building Your Brand: It is also the job of the agency to create a brand messaging strategy that will be portrayed consistently on your campaigns. The agency will ensure that the outdoor ads are aligned with the brand’s messaging. 

3. Campaign Optimization: Most outdoor advertising agencies in Delhi don’t just end their job after they display your ad. They also analyze how your ad is performing and monitor the performance of the ad. How is the ad performing? Will your brand get the ROI you intended? After this analysis, they come up with a strategy to further optimize the campaign. This continuous monitoring leads to long term efficiency and a better collaboration.  

4. Delivering Great Design: A great ad can only be created with high quality design and copy. It is the role of the agency to create the ads and they do this by crafting high quality visuals. They have an in-house team of designers for this. A team of graphic designers understands that it is difficult to grab attention and that is why they come up with eye catching visuals that will leave a lasting impact. From color patterns, typography, and imagery you can expect the designers to know it all. 

5. Market Research: Let’s just say that you cannot do marketing without nailing marketing research. You cannot go into battle unarmed. All good outdoor advertising agencies in Delhi NCR conduct market research to tailor customized outdoor ads. Armed with information, the agency will create creative ads that will speak to your audience. 

Factors to Consider While Choosing an Outdoor Advertising Agency

Selecting the right agency is a difficult task, but you need to understand the importance of it. You just need to keep important factors in mind before finalizing a contract with one of the several outdoor advertising agencies in Delhi NCR. 

1. Expertise: First factor you need to consider is the agency’s expertise. Each industry has different needs and they need an agency that has created brilliant outdoor advertising campaigns in their field before. An experienced agency will be able to understand your target audience better than an inexperienced one. They will also be familiar with the top spots where you can display your ad. 

2. Creativity: Each agency has one fuel and that is creativity. Look for one that can bring unique ideas to your table. Review their portfolio and see if their past campaigns have a touch of creativity or not. Even a single creative billboard campaign can go viral online and lead the way for your brand’s success. 

3. Location Knowledge: An outdoor advertising campaign can only be good if the selected location can bring in the expected foot traffic. A good agency should have in-depth knowledge of the local destinations and they should be able to suggest you the best location for your campaign. 

4. Budget: Your budget plays a critical role in your outdoor ads strategy and which agency you choose. Be clear about your budget from the beginning and ask prospective agencies about how they will be able to work within these constraints. Although, one thing you should know is that the cheapest option is not always the best. You just have to ensure that they will deliver value within the budget.

5. Measurement: A marketing agency without the capability to measure analytics is not of any use. That is why you need to ensure that they have the capability to review analytics and provide you data on impressions, reach, engagement, and this allows you to track your ROI.  

6. References: Reputation is built with good work and that is why a good agency will always have a strong track record of delivering successful outdoor advertising campaigns. Testimonials are much needed but if they can provide you with credible case studies, then you should definitely move forward with them. Ask them for references and then contact them. You should ask their old clients about their experience with the agency. If the advertising company has good testimonials, case studies, and references then you should go ahead with them. 

Why work with the IAM Group of Companies?

If you are thinking about running an outdoor advertising campaign, you should consider working with us at IAM Group of Companies. We run transit ads, posters, billboards, and other forms of outdoor ads. Our decades of experience helps us in measuring statistics and optimizing the campaign as it goes. We have expertise in many industries and this diverse experience will help us in creating the perfect outdoor ad for your brand!