The 90s in India brought a period of economic liberalization and the advertising industry also saw a boom. Soon every household had a television and advertisers were quick to capitalize on this opportunity. Let’s take a trip down memory lane and find the most successful 90s ads on TV. Why did they work out so well and what can a new TV advertising company learn from them?
1. Parle’s Melody Toffee
Every 90s kid remembers the tagline, ‘Ye melody itni chocolaty kyu hai?’
This ad worked well because it aired with a catchy slogan which made the product memorable. It also created curiosity about the product. Is melody really chocolaty? Another thing it did well was that they highlighted the product’s features.
2. Fevikwik
Ad link: https://www.youtube.com/watch?v=WcNCk6ULBqE&feature=youtu.be
In the 90s, they ran a Fevikwik ad where a man went fishing by applying Fevikwik to his fishing stick. He was successful in his attempt because of Fevikwik.
Adding a bit of character and humor to your ad makes it memorable. Fevikwik was able to do this successfully while keeping the product at the center of the advertisement.
Everyone knows that you cannot actually go fishing with Fevikwik but the audience takes it as lighthearted humor. This is not the first time an Indian ad had used such humor. It worked then and it works today! A good TV advertising company will help you create such material.
3. Amul
‘Amul doodh peeta hai India’ is a jingle that the country has not been able to forget. Whoever wrote this jingle better have got paid well for it. Jingles are catchy and they make sure that your brand stays with the audience even after they stop watching the TV.
If they are humming it, then they will be buying your products too. The familiarity of the jingle will create the familiarity of the brand. The Amul jingle was special because it was able to unite the whole country with the brand. Today numerous brands use jingles, so you should be careful while shortlisting a TV advertising company to write your jingle. They should be experts in this niche.
4. Maggi
Today, Maggi in an Indian household is as common as TV itself. However, there was a time when it wasn’t. It was their ambition and marketing strategy that led them there. They knew that their customers were mostly children.
So they created ads about how children were hungry and they ate Maggi to get much-needed nutrition. They positioned Maggi as a solution for kids and parents. Kids will get tasty food and parents will not have to worry about cooking. This is another example of a brand becoming successful by using jingles.
5. Dairy Milk
Dairy Milk has always created ads that targeted adolescents instead of kids. When you think about it doesn’t it make more sense to target kids?
No, they invested in research and found a gap in the market. There was a lot of demand for chocolate in this segment yet people would only market chocolates as something bought by kids.Once they understood this then it was easy for them to appeal to this newfound audience and gap in the market. Make sure to research your audience before you invest in TV advertising. A good TV advertising company will also make suggestions that can help you in reaching the right audience.