You have great products and big ideas on how to display these products to the world. Using an OOH campaign will help you cut through the noise and make your brand noticeable. 

OOH has constantly evolved to adapt to the new world and it creates opportunities for those who use this advertising method. 

Today’s OOH is a mix of billboards, digital displays, and media that surrounds consumers and tries to provide them with an immersive experience. OOH is powerful but you need to execute the campaign carefully for it to be a success. 

1. Create a Strategy

You can’t aim and hit in an OOH campaign, you need to have a powerful strategy before you start spending money. Know your target audience, market, and your brand’s positioning. You should also know your goals beforehand. 

Are you looking to:

1. Increase brand awareness or increase sales? 

2. Share brand knowledge or promote a new product? 

3. Communicate your product to a new demographic or expand your services? 

OOH advertising along with other channels will extend your reach and increase brand awareness. This is one of the oldest way to advertise and it is still growing on a steady pace. 

One of the best things about OOH advertising is that individual impressions cost less than many other forms of marketing, as you can see from this chart.

2. Determine Location & Other Factors

One of the things that has a major impact on any OOH campaign is the location, budget, and target audience. If your target audience is 18 to 22 years old, then you should advertise near college campuses. Thinking strategically about location and the other factors leads to a higher ROI. You can easily determine the important factors by answering the following questions: 

1. Who travels through this area and when?

2. Where do the buses travel and where are the bus shelters?

3. How can my products and services solve consumers’ needs?

Once you have the answer to these questions it will be easier to build a successful OOH campaign. 

3. Incorporate Amazing Creatives

No matter what you are doing in marketing, a good campaign needs good creatives. From amazing copy to excellent design, you cannot underestimate the power of creativity. 

Number one rule of powerful creative is that less is more. You cannot put too much copy on your creative. Keep it brief and make sure that your creative makes the viewer feel something. The principle is simple, people will only see your OOH advertisement for a brief minute. It needs to be strong enough to make the viewer act. Be simple but bold, include a clear CTA, and compelling visuals to tie it all together. 

4. Make the ad Memorable

Your ad can only be successful if it is memorable. Ad recall will lead to the action that you desire. Write a copy that people will remember. Be bold and daring. Do you have any idea that will encourage a response? Will people remember the ad a week from now? Will your ad be something that someone will like to share on social media? Get the answer to these questions and when you incorporate these answers in your next ad, you will be able to create something memorable.