People think that a company’s brand is just its name, logo, and tagline. In reality, these are just the surface-level branding elements of a brand. Branding strategies are way deeper than this. If you want to create a brand that stands the test of a century, you need to include your branding elements into every marketing communication. To create a strong brand, you can take the help of a creative agency in India.

Each brand has 5 elements that they rely on to stand the test of time. If you want to build a strong brand, you should ingrain these elements into your company’s brand. 

1. Brand Identity

Brand identity is what most customers remember about your brand. When you think of a brand like ‘Coca-Cola’. You will remember the red and white colors, the font, and more. This is the brand identity of Coca-Cola. A brand identity is one of the most important elements of a brand. You cannot have a strong brand if your logo looks tacky. You can hire a creative agency in India and they will help you create a subtle brand look.

A brand’s identity should stand the test of time. So don’t give your brand a name that is based on trends. Make your brand timeless by setting trends instead of following them. Add colors that are easy on the eyes and text that is easy to understand. If you want to start a killer brand in cities like Gurgaon, you should keep a look on a good creative agency in Gurgaon. 

2. Brand Purpose, Mission, and Values

Your brand’s purpose, mission, and values are all different components of your brand but when they are integrated, they all tell one story. It is important to keep these three components aligned to tell 1 story. You are the founder of your brand and that is why you should be the one to come up with the purpose, mission, and values.

This is one place, where you cannot ask a creative agency in India to define your brand. You should come up with the basics, and then ask them to create a plan. 

3. Brand Messaging 

Your brand messaging is the tone your brand uses. It is a bit similar to the brand identity. A brand identity is a distinct logo and text of the brand. However, brand messaging is the tone of the brand which they use in their marketing material.

For example, Nike’s brand messaging is based on their slogan, ‘Just Do It’. They create marketing content that emphasizes the importance of daring and hard work.

Once you have created a brand message, you should create your website, social media, and other platforms accordingly. You should ensure that a creative agency in India also handles your social media.

Other than that, you should train your salespeople and customer service folks around your brand tone. They should follow the same in their communication. 

4. Brand Differentiation

Your brand differentiation is your unique selling point. How is your brand different from the competition? Don’t keep the price as a USP. Other brands can cut you on price and kill your USP. It is important to have a USP that establishes your brand for long-term success. For example, Apple’s USP is ‘think different’. They imply that no one can be ahead of them in their product design and development. As a result, millions of people look forward to their new product releases. Take the help of a creative agency in Gurgaon to come up with a good USP.  

5. Brand Experience

Think about the type of user experience you want to provide as a brand. Align the brand identity with the brand experience. If you are thinking about creating a brand that does everything differently, then provide sales and customer support in a unique way.

Go above and beyond to keep the customer happy. The user journey doesn’t end with a purchase. Your brand is still leaving impressions on their mind, even after they have made a purchase. Every time your product performs well, they associate your brand as something special.

If you want to build a brand in a city like Gurgaon, you will have to work on providing a good brand experience. A creative agency in Gurgaon will not be able to help you here. 

A Creative Agency in India can Help you Create a Strong Brand

Creating a brand is a long-term process. You can always try to attempt it on your own, but if you want to aim for guaranteed success take the help of a creative agency in India. Such agencies are aware of all the branding components and they start using them from the beginning.